How To Build Traffic To Your Blog

Jumat, 01 Agustus 2008

How To Build Traffic To Your Blog

With the growing interest in blogging as a means of online promotion and branding, a lot of marketers are starting blogs to promote their opinions, products, books and services.
But a blog is like a website. “Write and they will come” isn’t exactly a magic formula to bring in traffic by the boatload.
If you need to promote your website in order to build traffic to it, you need to promote your blog as well.

Here are some ways you can become a well-read and influential blogger.

1. Write Posts That People Will Want To Read
This should be common sense, but many marketers tend to forget that their readers are real people and
that you need to use the principles of online copywriting to make your headlines and copy interesting to your readers.
If you write posts that people enjoy reading, they will reward you by returning to your blog regularly.
Make your posts conversational, pithy and topical. Keep them short and stick to one topic per post.
Write often and regularly so that both readers and search engines visit your blog more often.

2. Optimize Your Posts for Search Engines
I cover this topic in detail in my article on “Search Engine Optimization For Blogs” http://www.blog-maniac.com/blog-seo.htm
But here are the most important rules to follow to get your posts listed for keywords of your choice.
* Make sure your blog URL contains the primary keyword you want to optimize for
* Use your primary keywords in the title of your post
* Use your secondary keywords in the body of your post
* Use your keywords in the anchor text of links in the body of your posts

3. Submit Your Blog and RSS Feed To Directories
If you publish a blog you should submit your blog and RSS feed to big directories like Yahoo and Dmoz, as well as the numerous blog directories and search engines.
Here is the best list I’ve found of places to submit your feed or blog, compiled by Luigi Canali De Rossi, who writes under the pseudonym Robin Good.
Best Blog Directory And RSS Submission Sites http://www.masternewmedia.org/rss/top55/
Another list of sites to submit your Blog. http://www.rss-specifications.com/rss-submission.htm

4. Ping The Blog Services
There are a number of services designed specifically for tracking and connecting blogs. By sending a small ping to each service you let them know you’ve updated your blog so they can come check you out.
Bookmark the Ping-O-Matic ping results page so you can visit it and quickly ping a number of services with a single click.
http://pingomatic.com

5. Build Links To Your Blog
I recommend the methods here as the best ways to get links pointing to your blog
* Link to your blog from each page on your main website
* Trackback to other blogs in your posts
* Post legitimate comments on other blogs with related topics
* Offer to exchange links with other similarly themed blogs and websites

6. Edit Your Blog Posts Into Articles
One of the best methods for promoting your website is to write articles and submit them to article directories.
The suggestion for extending this to edit your blog posts into articles and submit them to directories came from the coach at “Explode Blog Traffic” who also has other noteworthy suggestions at his blog here. http://bloghit.blogspot.com/2004/11/how-to-explode-blog-traffic.html
You’ll find an extensive list of article directories here http://ebizwhiz-publishing.com/write-articles/submit-articles.htm

7. Create Buzz About Your Blog
Creating a buzz about your blog posts and topic in the local and online media will give your marketing a viral component.
* Create a controversy around your blog or it’s topic.
* Distribute bumper stickers or other merchandise with your blog’s URL and tagline.
* Write a press release about something newsworthy and tie it in with your blog topic.

8. Capture Subscribers By Email
It may seem strange for a blogger to send out updates by email, but email is still the #1 choice of most people who want to receive news and information.
Using a free service like Bloglet to manage your subscriptions is easy and it allows your subscribers to manage all their subscriptions from one interface. http://www.bloglet.com
However, if you want more control over your list and don’t mind mailing out the updates yourself, you can use an autoresponder system to capture and follow-up with subscribers.
RSS responder is a new script that allows you to keep in touch and follow-up with your subscribers without the hassle of email. http://ebizwhiz-publishing.com/rssresponder.htm
These tips should give you a good start to building your blog traffic.

5 Ways to Improve your adsense

5 Ways To Improve Your Adsense Earnings Today

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “Geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad.
The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads.
Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.


3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.
If others have done it, there is nothing wrong trying it out for yourself.